Analytics & reporting

See what Campaign Manager hides.

Who your ads reach, which creatives are decaying, and where the budget goes — then send it as a report your client or CFO can read. All figures below are illustrative examples.

Demographic engagement

Who's actually engaging Live

Job titles, functions and seniorities that engage with your ads. This data is API-gated — most advertisers can't see it at all. ABM Copilot surfaces it so you know whether your budget reaches the buyers you targeted.

  • Function, seniority, title, industry and company-size breakdowns
  • Spot spend leaking to off-ICP seniorities
Engagement by functionIllustrative
RevOps31%
Marketing24%
Finance18%
Engineering14%
Other13%
Delivery timing

Day-of-week heatmap Live

Where your spend and CPA move across the week, so you know when it's working — and when weekend delivery quietly runs ~30% more expensive. Built from daily delivery data. It's day-of-week, not hourly.

  • Evidence for dayparting when that ships
CPA by day of weekIllustrative
Mon
$92
Tue
$81
Wed
$84
Thu
$95
Fri
$118
Sat
$139
Sun
$134
Lower CPAHigher CPA
Reach

Who sees your ads Live

Your impressions resolved to real company names, filterable — so you can see the accounts eating your budget and the ones your ICP list never reaches.

Top companies by impressionsIllustrative
Northwind Traders8.4%
Contoso Ltd6.1%
Fabrikam Inc4.9%
Adventure Works3.7%
Tailspin Toys2.8%
…490 more companies< 1% each
The number

Waste snapshot Live

The Instant Audit totals your fatigued creatives, over-served companies, dead-hour spend and broken links into one dollar figure — the number that justifies the tool. The full month-over-month Waste Ledger is coming soon.

  • A weekly digest lands in email or Slack
  • Full Waste Ledger — coming soon
Instant AuditIllustrative
$2,700
Monthly waste found
Recoverable with ABM Copilot · $2,700
Fatigued creatives$1,240
Over-served companies$860
Dead-hour spend$410
Broken destinations$190
For agencies

White-label reporting Coming soon

Client-ready weekly reports under your own brand — aimed straight at the 15-hours-a-week reporting grind. Multi-account workspaces and team seats land with the Agency tier.

Client reportIllustrative
Waste found this week$680
Creatives refreshed3
Companies re-balanced7
Est. recovered$680
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