This sample report uses fictional accounts and no customer data. It shows how a team might connect campaign spend to account coverage before deciding what to change.
Coverage snapshot
The example compares the target account list with observed campaign delivery. Account A received repeat exposure while Account B has no recorded reach in the review period.
- Account A: review whether repeated delivery is still useful.
- Account B: check audience eligibility and targeting before increasing spend.
Creative and spend
A creative can continue taking budget after attention falls. The report pairs the attention trend with delivery and spend so the team can see whether the pattern warrants action.
- Review whether the same creative dominates recent impressions.
- Check if a change in audience mix explains the attention trend.
Proposed next step
The report ends with a reviewable recommendation, not an automatic budget change. The campaign owner can approve it, revise it, or keep the current setup.
- Test a creative rotation for Account A if the trend persists.
- Investigate Account B's coverage before moving budget toward it.
Spend reviews are more useful when each suggested change has account-level evidence behind it.