A weekly review should end with decisions your team can own. Use the same order each week so important changes do not get buried in a dashboard tour.
Check delivery first
Start with whether spend and impressions reached the accounts in your plan. Note where delivery is missing or unusually concentrated.
- Review priority account coverage and repeat exposure.
- Flag broken destinations or campaigns that stopped delivering.
Review what changed
Next, compare creative attention and campaign spend with the previous period. Focus on changes with enough volume to matter.
- Name the creative or audience behind each shift.
- Keep the evidence beside the finding so the team can challenge it.
Assign the next move
End with a short list of actions, owners, and dates. Carry unresolved decisions into the next review rather than starting from scratch.
- Choose whether to pause, rotate, cap, or investigate.
- Write down what result would confirm the change was worthwhile.
THE TAKEAWAY
A strong review produces a small decision log, not a longer status meeting.